Pivoting Markets and Products - Developing and Protecting Ideas at Pace
Time & Location
About the Event
The only certain thing we can say about 2021 is that it will be uncertain. Market access will be challenged. Previously successful product lines will become obsolete or become otherwise undeliverable. Changes in the socioeconomic climate of the world will make revenue forecasting in 2021 impossible. The single essential skill emerging in the world today for dealing with unprecedented challenges is adaptability – the ability to pivot to unlock new and emerging opportunities. But how is this skill built? What are the barriers and how can you mitigate against the risks involved to emerge on the other side stronger? Join Lucy Johnson (HGF, IP specialist) and Damian Cook (Teal Enterprise, innovation specialist) as they play out a scenario handed to them by their “boss”, the CEO of My Corp as a market loss crisis looms for the organisation. The fictional scenario forms the basis of the discussion which steps through a process to unlock new market understanding and opportunities and/or pivot a product and technology platform. We will seek to develop new applications whilst avoiding some of the blind spots and pitfalls of the IP landscape. At the end of the session, we aim to have you stepping into uncharted territory with greater confidence and understanding.